Google Ads · Search, Performance Max & YouTube

Top of Google. Today.

Buyers Search.Rivals Show Up.Now You Do.

We run your Google Ads — Search, Performance Max, Shopping, YouTube and Maps — so you show up at the top the moment people search for what you sell. Every click is tracked, every week is tested, and every rupee goes to what brings you customers.

  • You own the account
  • Weekly reports
  • No lock-in

−46%

Cost per lead

Average after an account rebuild

4.1×

Return on ad spend

For e-commerce accounts after 90 days

100%

Conversions tracked

GA4 + enhanced conversions on every account

Sample
The problem

Where most ad budgets quietly leak.

Most Google Ads accounts don't fail loudly. They lose a little money on every click, every day — in four places.

Leak 01

Nobody knows what works

No conversion tracking — or tracking that counts page views as leads. Google optimises for the wrong thing, and you pay for it.

Leak 02

Keywords too broad

“Accounting” matches “accounting jobs”, “accounting course” and “free accounting notes”. Every one of those clicks is money gone.

Leak 03

One tired ad

The same headline running for a year. No tests, no fresh angles — so the click-through rate slides and every click costs more.

Leak 04

Clicks sent to the home page

A visitor searched for one thing and landed on a page about everything. They leave. You still paid for the click.

What we run

Every Google surface. One plan.

We pick the campaign types that fit your goal — leads, sales or footfall — and run them together, not as separate experiments.

Search

Your ad at the top of Google the moment someone types a buying search.

Best for · Leads and calls from people ready to buy

Performance Max

One campaign across Search, YouTube, Display, Gmail, Maps and Discover — fed with your best creatives and signals.

Best for · Scaling sales once tracking is solid

Shopping

Your products, prices and photos right in the results, straight from your catalogue.

Best for · E-commerce and D2C brands

YouTube

Short video ads to the people most likely to buy — then retargeting when they search later.

Best for · Launches, awareness and retargeting

Demand Gen

Scroll-stopping image and video ads in YouTube Shorts, Discover and Gmail.

Best for · Filling the funnel before people search

Local & Maps

Show up when people nearby search for what you offer — with directions and a call button.

Best for · Clinics, stores, restaurants and services

See it happen

Watch wasted clicks turn into savings.

Every week we read your search terms — the exact words people typed before clicking your ad — and block the ones that will never buy.

Search terms · sample weekaccounting software ads
Search termClicksCostLeads
gst accounting software64₹5,1209
accounting jobs in pune41₹2,8700
best invoicing app for small business38₹3,0406
free accounting notes pdf33₹1,9800
accounting course online29₹2,0300
tally alternative22₹1,9804
what is accounting18₹9000
Negative keywords added:none yet

Cost per lead · this sample week

₹943

₹7,780 of this week's spend brought zero leads.

We do this every week, on every campaign — so the savings stack up.

How we play it

Aggressive. Never wasteful.

Aggressive means speed: more tests, faster decisions and winners scaled hard. It never means spending your money where it can't be measured.

What we do

  • New ad tests every week

    Fresh headlines, angles and offers, so the winner keeps getting better.

  • Search terms swept weekly

    Junk searches blocked before they eat another rupee.

  • Budgets watched daily

    Spend moved toward what converts — and pulled from what doesn't.

  • Winners scaled fast

    When a campaign pays back, we push it hard instead of waiting a month.

  • Every channel covered

    Search, Shopping, YouTube and Maps working together, not in silos.

What we never do

  • Spend your budget on clicks we can't track
  • Buy fake clicks, traffic or leads
  • Run misleading ads or break Google Ads policies
  • Lock you into a contract or hold your account hostage
  • Promise results nobody can guarantee

Every campaign follows Google Ads policies. Your account stays in good standing — it's your asset, not ours.

The first 90 days

From leaking budget to steady leads.

No six-month strategy deck. Tracking first, then relentless testing, then scaling what pays.

01
Week 1–2

Audit, track, rebuild.

  • Full audit of your account, spend and search terms.
  • Conversion tracking wired: GA4, enhanced conversions, calls and forms.
  • Campaigns rebuilt around tight keyword groups and matching landing pages.
02
Week 3–6

Test hard, cut waste.

  • New ads and offers tested every week.
  • Weekly search-term sweeps and negative keywords.
  • Bid strategy set for your goal — leads, sales or return on spend.
03
Week 7–12

Scale what pays.

  • Budget shifted to the campaigns that bring customers.
  • Performance Max, Shopping or YouTube added where they fit.
  • Offline conversions imported from your CRM or WhatsApp leads.
What you get

Work you can see. Every single week.

Management fee by custom quote, agreed up front. Ad spend goes straight from you to Google — no mark-ups.

Weekly report

Leads, cost per lead and what we changed — in plain language, not a dashboard dump.

Conversion tracking

GA4, enhanced conversions and call tracking set up and checked.

Ad and landing-page tests

New copy every week; landing-page changes recommended or built for you.

Search-term sweeps

Junk searches found and blocked every week.

Monthly strategy call

What worked, what didn't and where the next rupee should go.

Your account, your data

Everything runs in your Google Ads account. You pay Google directly.

Results

Clicks that became customers.

Sample

−46%

Cost per lead

Average after an account rebuild

4.1×

Return on ad spend

For e-commerce accounts after 90 days

100%

Conversions tracked

GA4 + enhanced conversions on every account

"Oclyra rebuilt our Google Ads account from scratch — tighter keywords, real conversion tracking, weekly tests. Cost per lead fell by almost half in two months."
SK

Sanjay Kulkarni

Managing Partner, Kulkarni & Rao Advisors · Pune

Common questions

Straight answers about Google Ads.

You do, directly to Google, from your own Google Ads account. Our management fee is separate and agreed up front. There are no hidden mark-ups on your spend.

Reveal · Reach · Rise

Someone is searching
for you right now.

Let's make sure they find you — not a competitor. Start with a free audit of your Google Ads, or of what it would take to launch them.

You own the account • Weekly reports • No lock-in