Email Campaigns · Flows, newsletters & deliverability

Opted in. Opened. Ordered.

Your List.Sitting Idle.Now It Sells.

Oclyra writes, designs and sends your email campaigns — and builds the automated welcome, cart and win-back emails that earn money every day without anyone pressing send. All to people who asked to hear from you, and all landing in the inbox.

  • Inbox, not spam
  • Opt-in only
  • Works with your platform

22%

Of revenue from flowsSample

Welcome, cart and win-back on autopilot

97%

Inbox placementSample

SPF, DKIM and DMARC set up for every client

3×

More repeat purchasesSample

With segmented win-back campaigns

The problem

Why most email lists earn nothing.

Your subscribers already said yes once. Most businesses never give them a good reason to buy again.

Once a month

One newsletter, then silence

A monthly update is easy to ignore. Your subscribers forget why they joined — and so does their inbox.

No automation

Nothing sends on its own

No welcome, no abandoned cart, no win-back. Every sale waits for someone on your team to remember.

Spam folder

Landing where nobody looks

Missing SPF, DKIM or DMARC records send you straight to spam. Most businesses never find out.

Same for all

The same email to everyone

New leads and loyal buyers get the same message. Irrelevant emails get unsubscribed — or ignored.

Automated flows

Flows that sell while you sleep.

Set up once, working every day. Pick a flow to see exactly what gets sent, and when.

Flow builderLive · Always on

Welcome series

Turns a new subscriber into a first order while your brand is still fresh in their mind.

  1. TriggerJoins your list

    Pop-up, checkout or lead magnet

  2. EmailEmail 1 · instantly

    Say hello, deliver the promised offer

    Subject

    Welcome in — here's your 10% off

    As promised, your code is inside. Here's what people love most…

  3. WaitWait 2 days

    Give them time to browse

  4. SplitBought yet?

    Yes → thank-you path · No → keep going

  5. EmailEmail 2 · day 2

    Best-sellers and real reviews

    Subject

    The 3 things our customers reorder most

    Not sure where to start? These are the favourites, with reviews.

Plus post-purchase, review request, re-order and B2B lead-nurture flows — built to your business.

What we run

Everything your list needs.
Run by one team.

Automated flows

Welcome, abandoned cart and browse, post-purchase, review request, re-order, win-back — and lead nurture for B2B.

For exampleA shopper leaves a cart at night; the reminder lands an hour later with their exact items.

Campaigns & newsletters

Launches, sales and updates sent to the right segment, personalised by what each person bought or browsed.

For exampleYour Diwali sale goes to past buyers first, then to new subscribers with a different offer.

List growth

Pop-ups, lead magnets and checkout opt-ins that grow a list of people who actually want to hear from you.

For exampleA size-guide download turns anonymous visitors into subscribers you can email tomorrow.

Deliverability

SPF, DKIM and DMARC set up, domains warmed, lists cleaned — so your emails reach the inbox.

For exampleBefore the first send we check your records and fix anything that would land you in spam.

In every plan

  • Copy written for your brand and your buyers
  • On-brand email design from our creative studio
  • A/B tests on subject lines, offers and send times
  • Reporting on revenue, not just opens
Designs come from our creative studio

Works with your platform

  • Klaviyo
  • Mailchimp
  • Brevo
  • HubSpot
  • Zoho Campaigns
  • Shopify Email

No platform yet? We recommend the right one for your size and set it up.

Deliverability

The inbox, made simple.

Great emails are worthless in the spam folder. These five things decide where yours land — we set up all of them before your first send.

  1. SPF

    Say who can send

    A DNS record that lists the services allowed to send email for your domain.

    We set it up
  2. DKIM

    Sign every email

    A digital signature that proves the email really came from you and wasn't changed.

    We set it up
  3. DMARC

    Tell inboxes what to do

    A policy that tells Gmail and Yahoo how to treat email that fails the first two checks.

    We set it up
  4. WARM-UP

    Start small, grow steady

    New domains send to the most engaged people first, then volume grows as reputation builds.

    We set it up
  5. HYGIENE

    Keep the list clean

    Bounced and long-inactive addresses are removed, and every email has one-click unsubscribe.

    We set it up
How we play it

Aggressive. Never spammy.

What aggressive means

  • Send more often — to the segments that want it
  • Build more flows so every stage of the journey sells
  • Test subject lines, offers and timing every week
  • Grow your list every month with opt-in forms

What we never do

  • Buy, rent or scrape email lists
  • Email people who never opted in
  • Hide or break the unsubscribe link
  • Send the same email to everyone and hope

Since 2024, Gmail and Yahoo require bulk senders to authenticate their domain, offer one-click unsubscribe and keep spam complaints low. We build to those rules from day one.

Your first 90 days

From idle list to steady sales.

01

Days 1–30

Fix the foundations

  • Audit your list, platform and past results
  • Set up SPF, DKIM and DMARC and warm the domain
  • Launch the welcome and abandoned-cart flows
02

Days 31–60

Add the money flows

  • Post-purchase, review request and win-back flows go live
  • Weekly campaigns to segmented lists
  • List-growth forms on your site and checkout
03

Days 61–90

Test and scale

  • A/B tests on subject lines, offers and timing
  • More segments, more personalisation
  • Monthly revenue report and next-quarter plan
Results
Sample

Email that pays its way.

22%

Of revenue from flows

Welcome, cart and win-back on autopilot

97%

Inbox placement

SPF, DKIM and DMARC set up for every client

3×

More repeat purchases

With segmented win-back campaigns

“Welcome, cart and win-back flows now bring in a fifth of our online revenue on autopilot — and our emails land in the inbox, not spam.”
KR

Kavya ReddySample

E-commerce Lead, Harbor Hotels · Goa

Common questions

Straight answers about email.

We work inside the platform you already use — Klaviyo, Mailchimp, Brevo, HubSpot, Zoho Campaigns or Shopify Email. If you don't have one yet, we recommend the right fit for your size and set it up.

Reveal · Reach · Rise

Your subscribers
are waiting to hear from you.

Start with a free email audit. We check your list, your flows and your deliverability — and show you what to fix first.

Opt-in only • Inbox, not spam • Custom quote